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Lifestyle change is not enough.

Changing your lifestyle is a great way to live your values and indicate to businesses how they should evolve, but it won't make enough of an impact on emissions to stop the climate crisis in the time we have. We need to put the onus back on governments and industry.

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The earth can support billions, but not billionaires.

We know that the wealthiest people in the world tend to own the companies and systems of production that are accelerating the ecological crisis. But, their luxury consumption in private jets and superyachts also results in more emissions than entire nations. 

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We don't have time to waste. 

The UN released a report in 2018 putting time pressure on the climate crisis. We have a finite amount of time to cut our emissions before we reach a temperature rise nearly impossible to come back from.

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